Software Bundles Don’t Have to be Evil →
Selling software commercially is something that prior to the last 2 years, I had almost no exposure to. I had worked in retail where we sold other peoples’ titles, shelving boxes of discs for anywhere from $0.99 jewel box bargains to hundreds of dollars for operating systems.
It was always interesting to me that people would walk into a store and buy a physical piece of merchandise in order to put it on their computers. Obviously, before bandwidth got fast and cheap, there wasn’t really the option of distributing yourself, but even still…LOTS of software gets sold on the shelves. Even funnier, there are now online places where you can buy boxes of software, have them MAILED to you, and then you can install them.
Let’s pause and think about how silly that is. That’s right. Pretty silly.
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