With the launch of iOS 5, Apple introduced a very nifty feature called Newsstand. Here’s how the company describes this feature:
iOS 5 organizes your magazine and newspaper app subscriptions in Newsstand: a folder that lets you access your favorite publications quickly and easily. There’s also a new place on the App Store just for newspaper and magazine subscriptions. And you can get to it straight from Newsstand. New purchases go directly to your Newsstand folder. Then, as new issues become available, Newsstand automatically updates them in the background — complete with the latest covers. It’s kind of like having the paper delivered to your front door. Only better.
It’s a fantastic feature, specially on the iPad since the device is great for laid back reading. A number of newspaper & magazine publishers have jumped on the bandwagon and now offer their publications via Newsstand. So I was happy to see some of India’s leading magazines in the Store. You’ll find magazines like India Today, Gadgets and Gizmos, Business Today, Filmfare, Femina, Outlook, Bike India & Car India, etc.
This weekend, I decided to spend some time exploring them on the App Store. All the magazine publications I’ve listed above are offered through a digital solutions company called Magzter Inc. Magzter offers publishers a platform solution through which they can offer their magazines in digital form across iOS, Android, Web & Amazon markets. Unfortunately, this also means that you get the same boring experience across all of them. The magazines are all just digital replicas of their print counterparts, i.e they are not customizes for the tablet reading experience. Each magazine consists of individual pages that I’m guessing are single PNG images put together in a bundle. There are a few exceptions, though. At times, you’ll find embedded video on the cover page, like the current issue of India Today magazine.
Moreover, the option to preview these magazines before purchasing them is pretty much useless. Unlike magazines like NatGeo where you are offered an entire previous issue for download for free, Magzter’s solution lets you “preview” 6 pages of the current issue. If that sounds like a good idea, it’s not. Unfortunately, of these six pages that you can preview, the first page is always the cover-page, followed by 3-4 advertising pages and then a page that’s usually the Editor’s Speak.

Correct me if I’m wrong, but isn’t the whole idea of a preview to increase my interest in buying the app? Isn’t a preview supposed to tell me what I can look forward to reading in the magazine? If 50% of you preview is filled with ads I probably have no interest in, there’s a high chance I’ll just skip over to the next magazine or just NOT buy it at all.
Now, I’m not sure if it’s the publishers who are uploading these pages or it’s Magzter’s solution. I have reached out to Magzter about a clarification and will update this when I receive a response. In any case, it’s just sad that even though the tablet is supposed to offer a much better reading experience than the traditional print media, our publications are still stuck in the old days.
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