Ringtones, Ads increase Condom Sales in India
A media campaign featuring a mobile phone ringtone that sings “condom condom” has pushed up sale of the contraceptive by 85 million in six months,
Wow, I never expected the ringtone campaign to work to this huge extent. A rise in sales by 85 million in six months is a lot of condoms sold.
A mass media campaign produced by the BBC World Service Trust and featuring a dog called Condom was launched on Friday.
A dog named condom? Excuse me? You want the kids to go “Here condom… Go… fetch.” and “Good Boy condom. Here’s a biscuit for you.”
And if you notice, the story was published on Nov 14th – Children’s Day