Comparative (or Combat) advertising: The Debate
If you have switched on the TV to any one of the regional Indian channels, you’d have surely come across the new RIN commercial, claiming to be better than Tide [naturals]. Bhatnaturally takes a look back at similar advertisements in the past and the debate – “Is this really legal?”
The latest offensive from Rin – a TV commercial claiming to be better than Tide by not just naming but showing the competitive product, has brought the debate on comparative advertising back in focus. In my view, comparative advertising is permissible if it’s based on facts.